Reel Em Inn

When our Reel Em Inn clients first approached us with this project, they joked they’d “bought a pier that came with a motel.” The previously dilapidated motel sited on the water’s edge of the Aransas Bay needed more than just basic repairs, and what ensued was an incredible collaboration to transform this adaptive reuse project into a lodging experience that’s the first of its kind in Rockport, Texas.

Designed to be an elevated yet casual retreat for visitors and families, the motel was updated with a contemporary coastal aesthetic both in the exterior and the interiors. Wood decks and cabana-like shade structures create outdoor areas for visitors to relax, unwind, and enjoy the connection to the water, creating a unique lodging experience. With larger windows to bring in more daylight and showcase the waterfront view, a thoughtful selection of finishes and furniture, and customized Reel’ Em Inn branded accents throughout, the result is an adaptive reuse success story – or as it’s now known, a “pier with nine rooms.”