This adaptive reuse project breathes new life into a neglected historic warehouse at the foot of Austin’s Congress Bridge over Lady Bird Lake. Envisioned as a destination for those faithful to the YETI® brand and as an immersive retail experience, the new 8,600 square foot headquarters for the outdoor lifestyle retailer serves as a catalyst for urban revitalization. The YETI® brand's affinity for celebrating the outdoors guided the project design toward closely examining the relationship between interior and exterior spaces. The rewsult is a dynamic, flexible space that adapts to a variety of uses and events. The YETI® Flagship design is thoughtfully integrates the repurposed building's relationship to Austin’s newly implemented Barton Springs Revitalization Plan. YETI® Flagship successfully celebrates the outdoors as well as the shared history of Austin, the brand and its founders.
Watch a timelapse vide of the YETI® Flagship here.